We’re thankful for…

We’re thankful for…

Thanksgiving is upon us and the pandemic is still very much with us. It is a holiday season unlike any other and for most people it will look much different than years past.  This year has been a challenge for everyone—we’ve struggled, we’ve adapted, and we’ve...
A united front against COVID-19

A united front against COVID-19

One of the things I love most about my job is hearing from our partners, and their marketing teams, about the unique strategies and tactics they use to promote virtual care. Recently, I had the opportunity to speak with our partners at Kingman Regional Medical Center...
Digital transformation during a crisis: a discussion

Digital transformation during a crisis: a discussion

Earlier this year, we partnered with Upfront in an effort to help our health system partners re-engage and rebook patients who have been delaying acute care needs and preventative visits. Together, we deliver proactive communication to patients, while guiding them to...
HLTH 2020 takeaways

HLTH 2020 takeaways

This October, during the HLTH 2020 conference, the Zipnosis executive team (myself included) hosted a discussion on ‘Designing Care Around the End User.’ Our round-table discussions with HLTH attendees focused on ways in which we can improve the care...
How to make an impact with segmentation

How to make an impact with segmentation

When it comes to measuring the prevalence of COVID-19, one term continues to come up: community spread. Communities across the country are looking to their local health systems for ways to keep people safe and healthy as cases continue to rise.  As a health system,...
Patient testing in a ‘twindemic’

Patient testing in a ‘twindemic’

‘Twindemic’, the term experts are using for what the flu season could look like during a global pandemic. The potential impact of these two viruses could be detrimental for health systems if virtual care isn’t optimized for treatment and limitation of in-clinic...