Last week, myself and some of our Zipnosis team had the privilege of attending HIMSS19 in Orlando, Florida – a global conference bringing together over 45,000 health information and technology professionals, clinicians, executives and market suppliers. Due to the rapid changes in today’s current healthcare climate, this year’s event had a strong focus on innovative ways to improve the patient experience, monitor the patient journey and drive synergy across the industry. In the face of change, the brightest minds convened on ways to generate new efficiencies while improving levels of convenience, safety and accessibility across the healthcare continuum.
As innovation builds, policy changes and trends surface. Sometimes this can make the healthcare industry look cloudy at best. Below are three major takeaways from HIMMS19, giving way to a much sunnier forecast, especially when it comes to the evolution of virtual care:
Utilizing Data in a Turbulent Atmosphere
Often times, salient trends are a direct result of major legislation. Day 1 at HIMSS19, the Trump administration released its proposed interoperability and data blocking rules. It’s no coincidence that a major theme at the conference this year revolved around the idea of data-sharing and new technologies to support the free flow of data between patients and physicians. As data is integrated and utilized, it’s vital that it also be safe guarded.
Cybersecurity and the idea of securing actionable data was a prominent theme at HIMSS19. When it comes to virtual care, both the exchange and safety of patient data is key. We need to assure patients that their health data will be used responsibly, while also finding new ways to free data previously locked in silos to do our part to advance population health and provide more personalized care.
Making it a Breeze to Personalize the Patient Experience
Another major theme prevalent at HIMSS19 was the overarching idea of empowering patients to make more informed decisions about their health. What patients want today, is interactions that are as specific and personalized as possible, but also innately human. Ironically, humans alone often struggle to create the type of personalized experiences that patients today crave. As such, wearables and other devices were once again prevalent at this year at HIMSS, with many innovators demonstrating how these technologies are empowering patients to take control of health experiences.
Leaning on AI and innovation to continue to address complexities across the healthcare continuum is something we will continue to see more of as personalization becomes increasingly important. For virtual care, adaptive interviews are a game-changer: asking patients only the most relevant questions determined by demographic information and previous responses. Aside from the convenience of virtual care, patients also receive personalized and clinically impactful interactions that are synonymous with the typical doctor’s visit to keep that human touch alive and well.
Spotting the Reimbursement Rainbow
As strategies to engage patient populations change, it’s important to consider the impact of these programs on reimbursement models, which are shifting to accommodate the rise of virtual care. At HIMSS19, while various sessions focused on the power of technology to improve patient care outcomes, many also focused on helping providers execute on a future-forward vision. Improving payment accuracy and developing a reimbursement strategy that is supportive of new technologies is essential to changing the public perception of newer methodologies. Capturing reimbursements that prop up provider budgets as justified by the utilization of virtual care will be essential moving forward.
HIMSS19 made it quite apparent that the healthcare industry is changing rapidly to make patient/provider interactions more personable, streamlined, cost-effective and more efficient than ever before. In today’s digital age, it’s important to consider how our strategies and processes can be enhanced with innovation. While a storm of change is inevitable amidst intense innovation and policy modifications, like with every storm, once it’s over the sky and our future will become clear once again.
MINNEAPOLIS, MN—January 11, 2017—To support their growing client base, Zipnosis, Inc. (Zipnosis) announced today that it has hired healthcare industry leader Catherine Murphy as the company’s new Vice President of Account Management.
“We are excited to welcome Catherine to Zipnosis, and anticipate she will bring a great deal of value to our account management team and client relationships,” stated Jon Pearce, CEO at Zipnosis.
Increasingly, healthcare organizations are turning to virtual care, rather than traditional, siloed telemedicine, to meet the challenges of a rapidly changing industry. This has spurred significant growth in Zipnosis’ client portfolio. With more than 20 years working in the healthcare and technology industries, Murphy will leverage her experience to lead the account management team in enhancing client engagement and supporting long-term partnerships.
“Catherine’s experience forging strong client relationships will be vital as we continue to grow our client base,” added Pearce. “We are committed to our clients’ success, and bringing Catherine on board will give our clients an advocate at the executive leadership level as we expand our product and service offerings.”
Prior to joining Zipnosis, Murphy held numerous leadership positions in the areas of account management, IT project management, business development and sales. During her recent seven-year tenure with Surescripts, Murphy held several positions, most recently playing a key role in building its long-term care market. Over the course of her career, she has worked for other leading healthcare and technology companies, including United Health Group and Lawson Software.
Zipnosis Adds to Executive Leadership Team to Support Growing Client Portfolio
To support their growing client base, Zipnosis, Inc. (@) announced that it has hired healthcare industry leader Catherine Murphy as the company’s new Vice President of Account Management.
Texas eHealth Alliance Names New Board Member – Zipnosis Chief Medical Officer, Dr. Rebecca Hafner-Fogarty
Dr. Rebecca Hafner-Fogarty, Zipnosis’ (@) Chief Medical Officer (CMO) and head of its regulatory affairs team, was recently named to the Texas eHealth Alliances’ (TeHA) 2017 Board of Directors. In this role, she will work with other board members to promote the use of information technology to enhance healthcare delivery and improve the healthcare system for patients – both in Texas and nationally.
Patient engagement is becoming increasingly important, and virtual care offers health systems a solution to meet patient needs while fitting healthcare into their lives. Kevin Smith, Zipnosis’ Chief Clinical Officer and innovative healthcare pioneer, discusses how virtual care can help health systems better engage with patients to boos patient retention and minimize patient leakage.
Value-based care is driving the evolution from traditional telemedicine models to virtual healthcare
Say the word telemedicine, and most people think of patient encounters that start with live, direct-to-video or phone visits between patient and provider. However, with value-based care driving new reimbursement models, quality, efficiency and cost are more important than ever. As a result, the market is rapidly moving away from traditional telemedicine and embracing virtual healthcare—a more modern, innovative approach that connects the online experience with the brick-and-mortar and benefits health systems, providers and patients.
The digital delivery of modern virtual healthcare, done correctly, uses structured data in the form of online, adaptive interviews to guide patients through their healthcare encounters. Providers, following evidence-based pathways, leverage this structured data to create an online diagnosis and treatment plan with high rates of clinical guideline adherence. While these encounters always include online, adaptive interviews as their foundation, they allow for appropriate escalation of care, including supplemental photos, videos and/or phone calls (ONLY when needed)—and/or referrals for in-person care.