Digital Marketer’s Guide to Virtual Care

Digital Marketer’s Guide to Virtual Care

Gone are the days of healthcare marketing focusing just on brand awareness. Patients are digitizing their entire care experience—from searching for the nearest clinic, booking appointments, or even scheduling visits virtually. The healthcare industry is quickly...
How enterprise virtual care can transform healthcare

How enterprise virtual care can transform healthcare

It’s no secret that COVID-19 has accelerated the demand for virtual care. At first, health systems just needed to implement something to get their patients safe access to care. This resulted in quick-fix, fragmented solutions in lieu of long-term, strategic enterprise...
The real costs of “free” virtual care

The real costs of “free” virtual care

With the newly relaxed regulations in virtual care,  there have been a number of new entrants in the space—many of which are offering free, or nearly free, solutions. But, are these solutions really free? In this vlog, I dissect the three very real costs of “free”....
ATA2020: Takeaways from DTC telemedicine panel

ATA2020: Takeaways from DTC telemedicine panel

Last week, our own Chief Medical Officer, Dr. Lisa Ide, participated on a panel during the annual American Telemedicine Association conference. Lisa joined fellow executive-level thought leaders from GoodRX, Ro, and HIMS-HERS to discuss the importance of patient...
What healthcare can learn from online banking

What healthcare can learn from online banking

A couple weeks ago, Jon spoke to one of the big questions he had been hearing around telemedicine and COVID-19. In the weeks since Jon’s blog, another big question has continued to dominate the national dialogue. Below, I give you my take. Is this just a flash in the...