In today’s landscape, non-profit and public healthcare organizations, which include the majority of community hospitals, are facing a negative economic outlook. As such, demonstrating the financial impact for new service lines is increasingly critical.
MultiCare offers virtual visits using two distinct platforms under the name MultiCare Virtual Care: an asynchronous online patient interview powered by Zipnosis, and a direct-to-video service.
Health systems are increasingly using virtual care technology to meet patient demand for convenience and as part of a patient acquisition strategy. In this paper, we analyze the efficacy of virtual care as a patient acquisition vehicle for a leading health system customer of Zipnosis and Carrot Health.