Resources

Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System

Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System

Overview

MultiCare Health System and Zipnosis explore how virtual care is impacting patient acquisition. Emily Yu, Director of Retail Clinics and Virtual Health, shares the results of a study that demonstrates virtual care’s utility as a patient acquisition channel. In this webinar, you will learn why patient acquisition is a useful success measure for virtual care, how patient panel growth and market share are linked, and the value of virtual care as a patient acquisition channel.

Topics

  • About Zipnosis
  • About MultiCare Health System
  • Virtual care service overview
  • Patient acquisition study: background, structure, results, implications
  • Final thoughts & questions

Key Takeaways

  • MultiCare projected a 201.7% increase in year-over-year growth in virtual care visits from 2017-2018.

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  • Virtual care users are 3 times more likely to become long-term health system patients than non-virtual care users.
  • MultiCare acquired 777 new virtual care users from December 2015 to March 2017. Of these 777 patients, 42% received in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of over $3,000 per converted patient.

Speakers

Emily Yu MultiCareEmily Yu, Director of Retail Clinics and Virtual Health, MultiCare Health System

jon-pearce-zipnosisJon Pearce, CEO, Zipnosis

Holly Scholl headshot ZipnosisHolly Scholl, Customer Success Executive, Zipnosis

White Paper: Patient Acquisition Provides Sustainable Financial Model for Virtual Care

White Paper: Patient Acquisition Provides Sustainable Financial Model for Virtual Care

Overview

In today’s landscape, non-profit and public healthcare organizations, which include the majority of community hospitals, are facing a negative economic outlook. As such, demonstrating the financial impact for new service lines is increasingly critical.

MultiCare offers virtual visits using two distinct platforms under the name MultiCare Virtual Care: an asynchronous online patient interview powered by Zipnosis, and a direct-to-video service.

Key Takeaways

  • Out of a cohort of 304 people who had not received any care from MultiCare Health System in the 24 months prior to their virtual visit, more than 30% converted to a health system patient by seeking care at a MultiCare facility within 12 months of their virtual visit.
  • These conversions resulted in over $2,300 of new gross charges per converted patient, totaling almost $240,000 over the course of the study.

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Webinar: The Business Care for Investing in Virtual Care with Carrot Health

Webinar: The Business Case for Investing in Virtual Care with Carrot Health

Overview

New research demonstrates how virtual care adds significant incremental revenue to a health systems’ bottom line. You’ll gain in-depth insights into new research demonstrating the downstream revenue impacts of virtual care as a patient acquisition strategy, and get the information you need to effectively measure your return on investment and create a data-driven culture.

Topics

  • About Zipnosis
  • About Carrot Health
  • The virtual care ROI study
  • How to create a data-driven culture
  • Questions

Key Takeaways

  • Out of a cohort of 974 virtual care users who had not received care from the health system in the previous 24 months, approximately 25% converted to a health system patient by receiving in-person care within 12 months of their virtual visit.

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  • These conversions resulted in an average annual revenue increase of nearly $3,000 per converted patient, totaling more than $708,000 in incremental annual revenue.
  • Key decision makers in strategy, planning, marketing, and the service line must be empowered and equipped with the right information to create a data- and results-driven culture.

Speakers

jon-pearce-zipnosisJon Pearce, CEO, Zipnosis

Kurt Waltenbaugh, Founder and CEO of Carrot HealthKurt Waltenbaugh, Founder and CEO, Carrot Health

White Paper: Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems

White Paper: Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems

Overview

Health systems are increasingly using virtual care technology to both meet patient demand for convenience and enhance their patient acquisition strategy. In this white paper, Zipnosis and Carrot Health analyze the efficacy of virtual care as a patient acquisition vehicle for a leading health system customer.

Key Takeaways

  • Out of a cohort of 974 virtual care users who had not received care from the health system in the previous 24 months, approximately 25% converted to a health system patient by receiving in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of nearly $3,000 per converted patient, totaling more than $708,000 in incremental annual revenue.

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eBook: Shopping the System – Consumers Find Value in Virtual Care

eBook: Shopping the System – Consumers Find Value in Virtual Care

Overview

The shift from passive customers to savvy healthcare consumers has been predicted for years, but traditional brick-and-mortar care providers have remained relatively immune. Not anymore. Shifts in the market and advances in technology, among other factors, have given patients the incentives, tools, and options to make alternative decisions about how they receive care.

Topics

  • Customer-focused value and what they want
  • Use virtual care to reduce patient leakage
  • Market disruption: how virtual care parallels retail healthcare
  • Virtual health is the next frontier
  • Virtual care is valuable and expanding
  • The Zipnosis solution

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Key Takeaways

  • Consumer out-of-pocket healthcare expenditures are projected to rise to 5.5% by 2023, up 2.3% from just 10 years earlier. As a result, consumers will have further incentive to pursue more cost-effective, value-based solutions, like virtual care.
  • 76% of patients stated that care accessibility outweighs human interaction with providers.
  • 60% of healthcare consumers rate health systems that offer the newest, most innovative technology higher than their counterparts, and over half of millennials would choose a primary care provider that offers virtual care over one that does not.
  • Between 2015 and 2016, the number of large employers offering telehealth services jumped from 48% to 74%.