Resources

Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System

Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System

Overview

MultiCare Health System and Zipnosis explore how virtual care is impacting patient acquisition. Emily Yu, Director of Retail Clinics and Virtual Health, shares the results of a study that demonstrates virtual care’s utility as a patient acquisition channel. In this webinar, you will learn why patient acquisition is a useful success measure for virtual care, how patient panel growth and market share are linked, and the value of virtual care as a patient acquisition channel.

Topics

  • About Zipnosis
  • About MultiCare Health System
  • Virtual care service overview
  • Patient acquisition study: background, structure, results, implications
  • Final thoughts & questions

Key Takeaways

  • MultiCare projected a 201.7% increase in year-over-year growth in virtual care visits from 2017-2018.

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  • Virtual care users are 3 times more likely to become long-term health system patients than non-virtual care users.
  • MultiCare acquired 777 new virtual care users from December 2015 to March 2017. Of these 777 patients, 42% received in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of over $3,000 per converted patient.

Speakers

Emily Yu MultiCareEmily Yu, Director of Retail Clinics and Virtual Health, MultiCare Health System

jon-pearce-zipnosisJon Pearce, CEO, Zipnosis

Holly Scholl headshot ZipnosisHolly Scholl, Customer Success Executive, Zipnosis

Case Study: Bryan Health Meets Demand for Virtual Care Without Sacrificing Quality

Case Study: Bryan Health Meets Demand for Virtual Care Without Sacrificing Quality

Overview

In this case study, Bryan Health, a non-profit, award-winning health system in Nebraska, achieves its objectives to: provide more accessible care for its patients, acquire more patients, and ensure continuity of care, among others.

Key Takeaways

  • Zipnosis maintains continuity of care with its platform that routes patients to the most appropriate level of care with access points such as the online adaptive interview and phone/video consultation.
  • Bryan Health, along with the Zipnosis account team, ensured the effectiveness of Zipnosis with the Statnosis analytics platform to measure KPIs like antibiotic prescription rates.
  • In the first year after implementation, Bryan Health realized a 27% growth in patient acquisition, found that 68% of patients who used a virtual visit would have sought care elsewhere if it wasn’t an option, and determined that physician work time needed for a diagnosis was only 2 minutes and 5 seconds.

Webinar: The Business Care for Investing in Virtual Care with Carrot Health

Webinar: The Business Case for Investing in Virtual Care with Carrot Health

Overview

New research demonstrates how virtual care adds significant incremental revenue to a health systems’ bottom line. You’ll gain in-depth insights into new research demonstrating the downstream revenue impacts of virtual care as a patient acquisition strategy, and get the information you need to effectively measure your return on investment and create a data-driven culture.

Topics

  • About Zipnosis
  • About Carrot Health
  • The virtual care ROI study
  • How to create a data-driven culture
  • Questions

Key Takeaways

  • Out of a cohort of 974 virtual care users who had not received care from the health system in the previous 24 months, approximately 25% converted to a health system patient by receiving in-person care within 12 months of their virtual visit.

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  • These conversions resulted in an average annual revenue increase of nearly $3,000 per converted patient, totaling more than $708,000 in incremental annual revenue.
  • Key decision makers in strategy, planning, marketing, and the service line must be empowered and equipped with the right information to create a data- and results-driven culture.

Speakers

jon-pearce-zipnosisJon Pearce, CEO, Zipnosis

Kurt Waltenbaugh, Founder and CEO of Carrot HealthKurt Waltenbaugh, Founder and CEO, Carrot Health

White Paper: Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems

White Paper: Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems

Overview

Health systems are increasingly using virtual care technology to both meet patient demand for convenience and enhance their patient acquisition strategy. In this white paper, Zipnosis and Carrot Health analyze the efficacy of virtual care as a patient acquisition vehicle for a leading health system customer.

Key Takeaways

  • Out of a cohort of 974 virtual care users who had not received care from the health system in the previous 24 months, approximately 25% converted to a health system patient by receiving in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of nearly $3,000 per converted patient, totaling more than $708,000 in incremental annual revenue.

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eBook: Shopping the System – Consumers Find Value in Virtual Care

eBook: Shopping the System – Consumers Find Value in Virtual Care

Overview

The shift from passive customers to savvy healthcare consumers has been predicted for years, but traditional brick-and-mortar care providers have remained relatively immune. Not anymore. Shifts in the market and advances in technology, among other factors, have given patients the incentives, tools, and options to make alternative decisions about how they receive care.

Topics

  • Customer-focused value and what they want
  • Use virtual care to reduce patient leakage
  • Market disruption: how virtual care parallels retail healthcare
  • Virtual health is the next frontier
  • Virtual care is valuable and expanding
  • The Zipnosis solution

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Key Takeaways

  • Consumer out-of-pocket healthcare expenditures are projected to rise to 5.5% by 2023, up 2.3% from just 10 years earlier. As a result, consumers will have further incentive to pursue more cost-effective, value-based solutions, like virtual care.
  • 76% of patients stated that care accessibility outweighs human interaction with providers.
  • 60% of healthcare consumers rate health systems that offer the newest, most innovative technology higher than their counterparts, and over half of millennials would choose a primary care provider that offers virtual care over one that does not.
  • Between 2015 and 2016, the number of large employers offering telehealth services jumped from 48% to 74%.

eBook: Measuring Success in Virtual Care – Your Complete Guide to Return on Investment

eBook: Measuring Success in Virtual Care – Your Complete Guide to Return on Investment

Overview

How success is defined and measured will vary between health systems. Factors including organizational goals, local markets and regulatory environment will impact which metrics make sense to track and what targets health systems should aim for. This ebook is designed to help health systems identify key performance indicators for their virtual care service and develop a comprehensive program for measuring its success.

Topics

  • The business of virtual care
  • Defining virtual care goals
  • Choosing the right KPIs to measure
  • Virtual care ROI
  • Long-term growth and success
  • Measuring success and maintaining accountability with reporting
  • SWOT Analysis & Organizational Strategy Scorecard Template

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Key Takeaways

  • While it’s important to analyze the internal environment of your healthcare organization when setting virtual care goals, evaluating partner capabilities, patient demographics, the external marketplace, and the regulatory environment are all equally necessary to evaluate.
  • The value of launching a virtual care service lies more in enhancing long-term strategy than in short-term financial impacts due to its intangible benefits.
  • ROI in virtual care has little to do with revenue from virtual visits. Other ways to measure virtual care ROI include employee benefit, reduced patient leakage, and new patient acquisition, among other metrics.
  • When developing a reporting plan to measure virtual care success, it’s essential to consider timing, content, reporting metrics by functional area of an organization, and the audience of the reporting.