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How to Grow Market Share with Virtual Care

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Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System

Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System

Overview

MultiCare Health System and Zipnosis explore how virtual care is impacting patient acquisition. Emily Yu, Director of Retail Clinics and Virtual Health, shares the results of a study that demonstrates virtual care’s utility as a patient acquisition channel. In this webinar, you will learn why patient acquisition is a useful success measure for virtual care, how patient panel growth and market share are linked, and the value of virtual care as a patient acquisition channel.

Topics

  • About Zipnosis
  • About MultiCare Health System
  • Virtual care service overview
  • Patient acquisition study: background, structure, results, implications
  • Final thoughts & questions

Key Takeaways

  • MultiCare projected a 201.7% increase in year-over-year growth in virtual care visits from 2017-2018.

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  • Virtual care users are 3 times more likely to become long-term health system patients than non-virtual care users.
  • MultiCare acquired 777 new virtual care users from December 2015 to March 2017. Of these 777 patients, 42% received in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of over $3,000 per converted patient.

Speakers

Emily Yu MultiCareEmily Yu, Director of Retail Clinics and Virtual Health, MultiCare Health System

jon-pearce-zipnosisJon Pearce, CEO, Zipnosis

Holly Scholl headshot ZipnosisHolly Scholl, Customer Success Executive, Zipnosis

Webinar: Launching and Scaling Virtual Care with Ascension Wisconsin

Webinar: Launching and Scaling Virtual Care with Ascension Wisconsin

Overview

William Brazeau, Virtual Care System Director at Ascension Wisconsin, shares their first-hand experience launching and strategically growing their virtual care service line. William provides insight into why and how Ascension Wisconsin launched virtual care, optimization of their virtual care service offering, and their virtual care service results.

Topics

  • About Zipnosis
  • About Ascension Wisconsin
  • Strategize: why virtual care?
  • Launch strategy and go to market
  • Optimize to serve growth and scaling objectives
  • Measure impact with results and reporting
  • Questions

Key Takeaways

  • Virtual care was a low-cost expansion option for Ascension Wisconsin to meet customer needs, while also positioning the health system as a first-mover in northeast Wisconsin.
  • Zipnosis and Ascension Wisconsin rolled out their virtual care service line in just 60 days.

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  • On average, patients receive a diagnosis within 10 minutes, and clinicians spend less than 2 minutes per visit.
  • 86% of virtual care patients say they would recommend the service to a friend.

Speakers

jon-pearce-zipnosis

Jon Pearce, CEO, Zipnosis

William Brazeau Ascension WisconsinWilliam Brazeau, Virtual Care Program Director, Ascension Wisconsin

Report: 2018 On-Demand Virtual Care Benchmark Survey Report

2018 On-Demand Virtual Care Benchmark Survey Report

Virtual care is increasingly critical in healthcare delivery, and numerous surveys and studies evaluate a multitude of topics, from effectiveness to patient readiness to provider adoption. This body of research is lacking in one crucial area: how health systems are deploying and using virtual care. The 2018 On-Demand Virtual Care Benchmark survey fills that gap.

The results of this report are organized into three key categories: virtual care operations, technology, and clinical uses and results.

Virtual Care Operations

This section explores how virtual care is set up and supported in healthcare organizations.

Topics include: patient populations and utilization, strategy and operational responsibility, budget and finance, goals and challenges, and future plans.

Technology

This section evaluates the technology used for on-demand virtual care, as well as how virtual care fits into the digital health landscape.

Topics include: multiple modalities, integration, and other telehealth and patient-facing solutions in place.

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Clinical Uses and Results

This section analyzes the clinical benefits and outcomes from on-demand virtual care programs.

Topics include: staffing and efficiency, conditions treated, and clinical quality.

Key Takeaways

  • Virtual Care Operations: 96.4% of respondents indicated an intention to expand their virtual care service in the next 12 months.
  • Technology: 53.8% of respondents without on-demand virtual care expressed integrating with existing technology as a challenge, while only 21.4% of respondents identified virtual care integration with their EMR as a challenge.
  • Clinical Uses and Results: 43.3% of respondents reported the average work time for clinicians using virtual care is 1-5 minutes.