Under the Hood: Developing and Maintaining Clinical Content for Virtual Care

Transforming Care in the Digital Age

Virtual Care Puts Consistency and Quality Back in Healthcare

Maintaining Quality in Healthcare Continuum


Calculator: Patient Acquisition Revenue

  • Offering virtual care can help you add new patients to your health system, where allowed by regulations. Answer a few easy questions and discover your potential revenue impact of patient acquisition through virtual care!
  • Enter a number between 1 and 100 - no % necessary. Independent research indicates a 25% conversion rate of virtual care users to health system patients.
  • Logic

    Back End Calculations

Case Study: Bryan Health Meets Demand for Virtual Care Without Sacrificing Quality

Case Study: Bryan Health Meets Demand for Virtual Care Without Sacrificing Quality


In this case study, Bryan Health, a non-profit, award-winning health system in Nebraska, achieves its objectives to: provide more accessible care for its patients, acquire more patients, and ensure continuity of care, among others.

Key Takeaways

  • Zipnosis maintains continuity of care with its platform that routes patients to the most appropriate level of care with access points such as the online adaptive interview and phone/video consultation.
  • Bryan Health, along with the Zipnosis account team, ensured the effectiveness of Zipnosis with the Statnosis analytics platform to measure KPIs like antibiotic prescription rates.
  • In the first year after implementation, Bryan Health realized a 27% growth in patient acquisition, found that 68% of patients who used a virtual visit would have sought care elsewhere if it wasn’t an option, and determined that physician work time needed for a diagnosis was only 2 minutes and 5 seconds.

Report: 2018 On-Demand Virtual Care Benchmark Survey Report

2018 On-Demand Virtual Care Benchmark Survey Report

Virtual care is increasingly critical in healthcare delivery, and numerous surveys and studies evaluate a multitude of topics, from effectiveness to patient readiness to provider adoption. This body of research is lacking in one crucial area: how health systems are deploying and using virtual care. The 2018 On-Demand Virtual Care Benchmark survey fills that gap.

The results of this report are organized into three key categories: virtual care operations, technology, and clinical uses and results.

Virtual Care Operations

This section explores how virtual care is set up and supported in healthcare organizations.

Topics include: patient populations and utilization, strategy and operational responsibility, budget and finance, goals and challenges, and future plans.


This section evaluates the technology used for on-demand virtual care, as well as how virtual care fits into the digital health landscape.

Topics include: multiple modalities, integration, and other telehealth and patient-facing solutions in place.

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Clinical Uses and Results

This section analyzes the clinical benefits and outcomes from on-demand virtual care programs.

Topics include: staffing and efficiency, conditions treated, and clinical quality.

Key Takeaways

  • Virtual Care Operations: 96.4% of respondents indicated an intention to expand their virtual care service in the next 12 months.
  • Technology: 53.8% of respondents without on-demand virtual care expressed integrating with existing technology as a challenge, while only 21.4% of respondents identified virtual care integration with their EMR as a challenge.
  • Clinical Uses and Results: 43.3% of respondents reported the average work time for clinicians using virtual care is 1-5 minutes.

eBook: Shopping the System – Consumers Find Value in Virtual Care

eBook: Shopping the System – Consumers Find Value in Virtual Care


The shift from passive customers to savvy healthcare consumers has been predicted for years, but traditional brick-and-mortar care providers have remained relatively immune. Not anymore. Shifts in the market and advances in technology, among other factors, have given patients the incentives, tools, and options to make alternative decisions about how they receive care.


  • Customer-focused value and what they want
  • Use virtual care to reduce patient leakage
  • Market disruption: how virtual care parallels retail healthcare
  • Virtual health is the next frontier
  • Virtual care is valuable and expanding
  • The Zipnosis solution

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Key Takeaways

  • Consumer out-of-pocket healthcare expenditures are projected to rise to 5.5% by 2023, up 2.3% from just 10 years earlier. As a result, consumers will have further incentive to pursue more cost-effective, value-based solutions, like virtual care.
  • 76% of patients stated that care accessibility outweighs human interaction with providers.
  • 60% of healthcare consumers rate health systems that offer the newest, most innovative technology higher than their counterparts, and over half of millennials would choose a primary care provider that offers virtual care over one that does not.
  • Between 2015 and 2016, the number of large employers offering telehealth services jumped from 48% to 74%.