Gone are the days of healthcare marketing focusing just on brand awareness. Patients are digitizing their entire care experience—from searching for the nearest clinic, booking appointments, or even scheduling visits virtually. The healthcare industry is quickly shifting into a new digital age and it’s time healthcare marketers start taking note of these new trends.
Whether your health system is up to speed, or still playing catch up, this guide was designed to help healthcare marketers make the most of their digital presence.
This guide highlights:
- Understanding your virtual care offering
- Optimizing your health system for web search
- Case study: How website optimization can increase virtual care utilization
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