Resources
Welcome to the Zipnosis Resource Center. The content and ideas found here are the building blocks to a better healthcare experience.
Guides & Studies
Patient Acquisition Infographic: The patient journey starts at the search engine
OVERVIEW A patient’s care experience begins long before they step into the clinic, or start a virtual visit. Today, patients are turning to Google as a first step when seeking care. From searching symptoms, booking appointments, to getting care virtually—patients rely...
Digital Marketer’s Guide to Virtual Care
Gone are the days of healthcare marketing focusing just on brand awareness. Patients are digitizing their entire care experience—from searching for the nearest clinic, booking appointments, or even scheduling visits virtually. The healthcare industry is quickly...
Health & Convenience: Consumers take control of their care
It goes without saying, COVID-19 has completely altered the way in which healthcare is delivered. After patients have experienced all the simple, efficient ways to access care during the pandemic, there’s no going back to the way things were before. A new standard of...
Digital Front Door® Guide: Reimagining the consumer experience
Consumers are rapidly adopting new technologies designed to make their lives easier–from online banking to grocery delivery. When given a choice, consumers choose convenience over anything else, even if it comes at a higher price point. This shift in consumer...
2018 On-Demand Virtual Care Benchmark Survey Report
Virtual care is increasingly critical in healthcare delivery, and numerous surveys and studies evaluate a multitude of topics, from effectiveness to patient readiness to provider adoption. This body of research is lacking in one crucial area: how health systems are...
Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems
OVERVIEW Health systems are increasingly using virtual care technology to both meet patient demand for convenience and enhance their patient acquisition strategy. In this white paper, Zipnosis and Carrot Health analyze the efficacy of virtual care as a patient...
Customer Stories
Patient Acquisition Provides Sustainable Financial Model for Virtual Care
OVERVIEW In today’s landscape, non-profit and public healthcare organizations, which include the majority of community hospitals, are facing a negative economic outlook. As such, demonstrating the financial impact for new service lines is increasingly critical....
Bryan Health Meets Demand for Virtual Care Without Sacrificing Quality
OVERVIEW In this case study, Bryan Health, a non-profit, award-winning health system in Nebraska, achieves its objectives to provide more accessible care for its patients, acquire more patients, and ensure continuity of care. KEY TAKEAWAYS Zipnosis maintains...
How to Expand Primary Care Practice Using Virtual Care
Fairview Health Services Connects the Online Patient Encounter with In-Person Care
OVERVIEW In this case study, Fairview Health Services (Fairview) realizes the benefits of ZipTicket, Zipnosis’s HIPAA-compliant solution that facilitates more efficient lab testing with virtual care. Strep throat, the example presented in the case study, requires lab...
Webinars & Videos
How to leverage digital marketing to boost virtual care utilization
A patient who arrives on your website already has one foot in the door. What impression are you giving them? In a recent case study, we evaluated the website optimization and virtual care platform utilization of health systems like yours. We’ve even hosted strategy...
Stories from our customers — Allina Health & Virtual Triage
Allina Health set out to better serve patients who don't know how to begin navigating care or what the appropriate care setting is for their symptoms. In just a few short months Allina and Zipnosis were able to build out and go live with a digital virtual triage...
Delivering Compliance and Integration for Virtual Care Solutions with AWS
In 2013 Zipnosis pivoted from being B2C virtual care provider to being a B2B software as a service company, providing our white labeled virtual care platform to health systems nationwide. With the change we needed to quickly address interoperability and security (two...
Top Virtual Care Trends for 2019 with ATA
We are proud to offer the Top Virtual Care Trends for 2019 Webinar, hosted in partnership with the American Telemedicine Association. In this webinar, Zipnosis CEO and ATA Chair Jon Pearce identifies the key business, technology, and clinical findings from the...
Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System
Overview MultiCare Health System and Zipnosis explore how virtual care is impacting patient acquisition. Emily Yu, Director of Retail Clinics and Virtual Health, shares the results of a study that demonstrates virtual care’s utility as a patient acquisition channel....
The Business Case for Investing in Virtual Care with Carrot Health
Overview New research demonstrates how virtual care adds significant incremental revenue to a health systems’ bottom line. You’ll gain in-depth insights into new research demonstrating the downstream revenue impacts of virtual care as a patient acquisition strategy,...
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