Webinar: Virtual Care – Where Patient Access Meets Patient Acquisition with MultiCare Health System


MultiCare Health System and Zipnosis explore how virtual care is impacting patient acquisition. Emily Yu, Director of Retail Clinics and Virtual Health, shares the results of a study that demonstrates virtual care’s utility as a patient acquisition channel. In this webinar, you will learn why patient acquisition is a useful success measure for virtual care, how patient panel growth and market share are linked, and the value of virtual care as a patient acquisition channel.


  • About Zipnosis
  • About MultiCare Health System
  • Virtual care service overview
  • Patient acquisition study: background, structure, results, implications
  • Final thoughts & questions

Key Takeaways

  • MultiCare projected a 201.7% increase in year-over-year growth in virtual care visits from 2017-2018.

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  • Virtual care users are 3 times more likely to become long-term health system patients than non-virtual care users.
  • MultiCare acquired 777 new virtual care users from December 2015 to March 2017. Of these 777 patients, 42% received in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of over $3,000 per converted patient.


Emily Yu MultiCareEmily Yu, Director of Retail Clinics and Virtual Health, MultiCare Health System

jon-pearce-zipnosisJon Pearce, CEO, Zipnosis

Holly Scholl headshot ZipnosisHolly Scholl, Customer Success Executive, Zipnosis