White Paper: Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems


Health systems are increasingly using virtual care technology to both meet patient demand for convenience and enhance their patient acquisition strategy. In this white paper, Zipnosis and Carrot Health analyze the efficacy of virtual care as a patient acquisition vehicle for a leading health system customer.

Key Takeaways

  • Out of a cohort of 974 virtual care users who had not received care from the health system in the previous 24 months, approximately 25% converted to a health system patient by receiving in-person care within 12 months of their virtual visit.
  • These conversions resulted in an average annual revenue increase of nearly $3,000 per converted patient, totaling more than $708,000 in incremental annual revenue.

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