White Paper: Patient Acquisition Provides Sustainable Financial Model for Virtual Care

Overview

In today’s landscape, non-profit and public healthcare organizations, which include the majority of community hospitals, are facing a negative economic outlook. As such, demonstrating the financial impact for new service lines is increasingly critical.

MultiCare offers virtual visits using two distinct platforms under the name MultiCare Virtual Care: an asynchronous online patient interview powered by Zipnosis, and a direct-to-video service.

Key Takeaways

  • Out of a cohort of 304 people who had not received any care from MultiCare Health System in the 24 months prior to their virtual visit, more than 30% converted to a health system patient by seeking care at a MultiCare facility within 12 months of their virtual visit.
  • These conversions resulted in over $2,300 of new gross charges per converted patient, totaling almost $240,000 over the course of the study.

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