eBook: Shopping the System – Consumers Find Value in Virtual Care


The shift from passive customers to savvy healthcare consumers has been predicted for years, but traditional brick-and-mortar care providers have remained relatively immune. Not anymore. Shifts in the market and advances in technology, among other factors, have given patients the incentives, tools, and options to make alternative decisions about how they receive care.


  • Customer-focused value and what they want
  • Use virtual care to reduce patient leakage
  • Market disruption: how virtual care parallels retail healthcare
  • Virtual health is the next frontier
  • Virtual care is valuable and expanding
  • The Zipnosis solution

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Key Takeaways

  • Consumer out-of-pocket healthcare expenditures are projected to rise to 5.5% by 2023, up 2.3% from just 10 years earlier. As a result, consumers will have further incentive to pursue more cost-effective, value-based solutions, like virtual care.
  • 76% of patients stated that care accessibility outweighs human interaction with providers.
  • 60% of healthcare consumers rate health systems that offer the newest, most innovative technology higher than their counterparts, and over half of millennials would choose a primary care provider that offers virtual care over one that does not.
  • Between 2015 and 2016, the number of large employers offering telehealth services jumped from 48% to 74%.