Via MobiHealth News:
Minneapolis, Minnesota-based Zipnosis is bucking traditional telemedicine wisdom in two ways. One, the company has always worked to deliver telemedicine services to patients by working with their existing provider. Two, they are moving away from video visit as the default for telemedicine.
“I always looked at phone and video as more of an analog model,” said Jon Pearce, CEO of Zipnosis. “I said we have to be a digital company. I love to ask people ‘When was the last time you bought something on Amazon using a video visit?’ You haven’t. The standard of convenience has been set outside of healthcare and I think what we’re trying to do is push the technology in a way that connects those patients and providers in an efficient and elegant experience.”