Zipnosis and The American Telemedicine Association Host Virtual Care Webinar
Zipnosis and The American Telemedicine Association (ATA) recently teamed up to explore and dissect the state of the virtual care industry. The webinar, led by Jon Pearce, Zipnosis CEO and Chair of the ATA Industry Council, and Dr. Lisa Ide, Zipnosis Chief Medical Officer, delved into the top virtual care trends for 2019, from current rates of adoption to financial considerations, clinical efficiency and more.
Key stakeholders from across the healthcare industry, including executive, clinical and telehealth titles at hospitals and health systems across the U.S., tuned in to get the latest insights and POVs on topics directly impacting their bottom lines, their patients and their staff.
The webinar could not have come at a more critical time as the industry continues to evolve and adopt new innovations and technologies to improve care and reduce costs while giving patients increased access to healthcare. As such, virtual care’s place in this discussion is also constantly evolving. Many recent studies have shown that virtual care adoption has been slow, but medical professionals are hungry to start using the technology to improve care and many already have plans to do so. For example, HealthAffairs recently published a study showing that only 15% of physicians reported working in practices using telemedicine. Contrast that to a Bloomberg story showing that doctors are increasingly wanting to hop on the telemedicine bandwagon.
Zipnosis’ own research, the On-Demand Virtual Care Benchmark Survey, which served as the basis of the webinar, found that virtual care deployment is expected to increase over the next year, with more than 96% of the health systems reporting that they have plans to expand their virtual care services. As adoption increases, it will become increasingly important to understand where the ownership of virtual care strategy and budget lies within health care organizations. A live poll of webinar attendees revealed this can vary greatly across organizations, with 47% reporting that operations departments control their virtual care budget, followed by IT departments at 26% and innovation departments at 18%. This is in contrast to the Zipnosis Benchmark Survey, which predominantly showed that virtual care strategy is determined by executives at the C-Suite level.
In addition to aligning on ownership to truly drive adoption, it will be important for virtual care companies to understand how patients and providers want to interact. The webinar shone a light on the fact that patients are increasingly demanding more choices when it comes to their healthcare experience. Phone and video modules no longer meet patient standards for convenience. Instead, chat is growing as the preferred mode of virtual care, which is a strong signal that patients want a healthcare solution that can fit their lives better. This idea was further supported by findings from the Zipnosis Benchmark Survey, which found that nearly two-thirds of respondents looking to expand their virtual care platforms want to add real-time chat to their modes of care. There’s no doubt that this functionality will continue to advance, as patient demands grow.
Missed the webinar? Want to learn more about the current state and future of virtual care? That’s OK, you can check it out here!