Telemedicine Doctor

Telemedicine: Take a lesson from retail to improve patient adoption

The healthcare industry seems aligned in the belief that now really is the time for telemedicine to take hold in the provider-to-patient realm.

The past decade has seen advancements in technology, healthcare legislation, and consumer behavior that have set the stage for a new model in medical care. Hospitals and physicians have migrated to electronic medical records and created patient portals. Further, legislation at the national and state levels, while still a barrier, has evolved to provide better compensation for remote care. And finally, consumers have grown increasingly dependent on personal technology to make daily tasks faster and more convenient. As consumers grow more and more accustomed to speed and access, their expectations will extend to how they access healthcare. But to take full advantage of these trends, one must take a page out of the retail playbook. Read more.