Jon Pearce at MedCity INVEST Twin Cities

Healthcare’s “Three Amigos” and digital health adoption

Martin Short, Chevy Chase and Steve Martin are not the only three amigos.

During the keynote presentation at MedCity INVEST Twin Cities on October 12, Zipnosis cofounder and CEO Jon Pearce compared the characters from the 1986 film Three Amigos to three players in the healthcare space: the patient, the provider and the payer.

Satisfying all the parties is undeniably difficult, particularly when it comes to digital health adoption. What’s most important to a patient isn’t necessarily top of mind for a payer. And a provider may value a completely separate aspect of a technology or platform.

With these challenges in mind, Pearce urged attendees to think of the acronym SETS: Safety, Empathy, Trust and Success. Read more.