The guide to digitizing patient acquisition and retention








Did you know?


of virtual care patients are new to a health system.


of patients are using search engines to find care.

The patient experience has gone digital—from searching for the nearest clinic, booking appointments, to even scheduling visits virtually. The healthcare industry is quickly shifting into a new digital age and it’s time for your health system to start taking action. These new trends are guaranteed to attract and retain patients and even prevent delayed and avoided care. 

Whether your health system is up to speed on the latest trends, or still playing catch up—this guide breaks down how to make the most of your digital presence in the patient journey by:

  • Understanding your virtual care offering and its role in patient acquisition.
  • Optimizing your health system’s web presence so patients can find you and get care.

We’ve even included an exclusive case study where we evaluated 50+ health systems and identified the keys to driving patient acquisition through digital marketing and web optimization.


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