The guide to digitizing patient acquisition and retention
Did you know?
of virtual care patients are new to a health system.
of patients are using search engines to find care.
The patient experience has gone digital—from searching for the nearest clinic, booking appointments, to even scheduling visits virtually. The healthcare industry is quickly shifting into a new digital age and it’s time for your health system to start taking action. These new trends are guaranteed to attract and retain patients and even prevent delayed and avoided care.
Whether your health system is up to speed on the latest trends, or still playing catch up—this guide breaks down how to make the most of your digital presence in the patient journey by:
- Understanding your virtual care offering and its role in patient acquisition.
- Optimizing your health system’s web presence so patients can find you and get care.
We’ve even included an exclusive case study where we evaluated 50+ health systems and identified the keys to driving patient acquisition through digital marketing and web optimization.
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THE CHALLENGE Blair Lober, CRNP, wanted to serve more patients and grow her practice, Coastal Health & Wellness, but she was limited by her previous telemedicine platform provider. Lober found prior platforms decreased her productivity by collecting incomplete...
THE CHALLENGE Our urgent care partner’s leadership found that its providers were dissatisfied with its legacy synchronous virtual care platform and considered it a “hindrance” to providing care due to its poor user experience and inefficiencies. To address these...
Resource constraints and physician burnout are ongoing challenges for health system-owned and independent provider groups. That said, it’s no surprise that 30% of all visit blocks go unused due to cancellations and no-shows, yet most primary care practices schedule...
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