MultiCare Health System and Zipnosis explore how virtual care is impacting patient acquisition. Emily Yu, Director of Retail Clinics and Virtual Health, shares the results of a study that demonstrates virtual care’s utility as a patient acquisition channel. In this webinar, you will learn why patient acquisition is a useful success measure for virtual care, how patient panel growth and market share are linked, and the value of virtual care as a patient acquisition channel.
About Zipnosis, About MultiCare Health System, Virtual care service overview, Patient acquisition study: background, structure, results, implications, Final thoughts & questions
- MultiCare projected a 201.7% increase in year-over-year growth in virtual care visits from 2017-2018.
- Virtual care users are 3 times more likely to become long-term health system patients than non-virtual care users.
- MultiCare acquired 777 new virtual care users from December 2015 to March 2017. Of these 777 patients, 42% received in-person care within 12 months of their virtual visit.
- These conversions resulted in an average annual revenue increase of over $3,000 per converted patient.
Emily Yu, Director of Retail Clinics and Virtual Health, MultiCare Health System
Jon Pearce, CEO, Zipnosis
Holly Scholl, Customer Success Executive, Zipnosis