When you look at the current headwinds impacting health systems there are a few themes that continue to make the headlines.
- Delayed and avoided care
- Lost revenue due to COVID-19
- Changes in consumer behavior
Over the last 18 months, nearly every patient seeking care has been exposed to the capabilities of telemedicine. This dynamic shift has since fueled the growth of direct-to-consumer telemedicine companies. They are quickly capitalizing on evolving consumer expectations by leveraging technology to fill the void left by COVID-19 regulations and in-person care restrictions—and growing their revenue as much as 80% in 2020.
Despite these competitors gaining ground on the telehealth market, primary care visits were down by 21% leading to a significant decline in critical health screenings for patients.
SO WHAT CAN YOU DO ABOUT IT?
It’s not just about implementing a telehealth solution, it’s about making sure patients are getting the proper care they need, when and where they need it. Marketing strategies need to move to an omnichannel approach focused on how and where patients seek care. Search engine optimization, Google search ads, and social media ad campaigns are needed to continuously bring patients back through your Digital Front Door® to the right point of care.
However, in order to be successful in these strategies you need a strong digital footprint that can easily support conversion (or patient acquisition). But we also have to start thinking beyond the notion of just acquisition and start thinking in terms of reacquisition. The term reacquisition means that an acquired patient isn’t a guaranteed lifetime patient, especially those that are overall healthy.
Addressing the three major concerns impacting care delivery models ultimately goes beyond marketing and requires adapting care delivery models to better fit patients’ needs. The Zipnosis platform can help achieve this. We know that health systems are pillars in the well-being of a community, and it’s our mission to guarantee health systems remain a prominent pillar in every community.
So, let me ask you. What is your patient reacquisition strategy to address delayed and avoided care? Don’t have one? We’d love to hear from you to show you how Zipnosis can help.