Catherine Murphy
Catherine Murphy

September is one of my favorite months of the year. It ushers in fall with cooler temps, beautiful leaves, and sunsets that nod to shorter days. It also brings a rising sun that is fierce, almost blinding, as if summer were saying, “we are not done yet”.

Zipnosis hosts its annual Customer Summit each September. When I started in January 2017, we did not have much time or horsepower to plan and pull together the event. Even so, what we created was a thoughtful, customer-centric, hometown experience that made me proud to be a part of such a customer-driven organization.

Each year, we’ve built off of what we did in 2017, continuing to create a valuable, information packed, and thoughtfully curated experience for our customers. It’s not about sales, it’s about celebrating our customers and giving them the opportunity to get to know, and learn from, one another.

This year we introduced some new sessions, including a customer breakout where attendees curated the topics of discussion in real time, then shared their own experiences, best practices, and lessons learned with each other. What followed was an incredible discussion on interoperability, the future of virtual care technology, the future of virtual care service lines, and how to market virtual care programs. While new, it ended up being the session I heard most about that afternoon and into our evening dinner at Nolo’s Kitchen & Bar.

The next day we had a fantastic keynote speaker in the CEO of ATA, Ann Mond Johnson, as she touched on the myths of virtual care we must all work to dispel. We then had a panel of customers discuss how their deployment of our platform’s new functionality helped solve real business problems. What made me especially proud? All four panelists, leaders in virtual care, were women.

Finally, our Summit wrapped with awarding MUSC the first annual BRAVE Award. MUSC embodies the Zipnosis values of BRAVE—Bold, Resilient, Accountable, Vulnerable and Enthusiastic—every day, but their BRAVE-ry was on display even as they accepted the award. That same week they had quickly deployed the use of Zipnosis promo codes to provide free visits for those impacted by Hurricane Dorian.

I know I speak for the entire Zipnosis team when I say we walked away from the 2019 Customer Summit feeling inspired by our customers and energized about the current and future impact of virtual care.

We’ll see you September 2020
—Catherine Murphy

Tags: Our Difference Our Solution

Related Insights.