The Virtual Care Insider

Launching Virtual Care: Myth vs. Reality

in Benefits

Zipnosis Team

Zipnosis Team
August 30, 2016

If you are interested in launching a virtual care service, you are not alone. While market estimates vary, one thing all analysts agree on is that virtual care, also known as telemedicine, is growing rapidly and will continue to do so for the foreseeable future. This growth – past, current and anticipated – has flooded the marketplace with companies that offer telemedicine services, as well as three big myths related to launching a virtual care service.

Myth: You don’t have the clinical capacity to support virtual care.

Reality: You can manage thousands of virtual visits annually with your current staffing.

Outsourcing may initially seem appealing, but with external clinicians serving your patients, you lose control over clinical quality and may experience greater patient leakage. By leveraging marginal capacity through a virtual care platform, you can actually increase the number of patients treatable by your current clinical staff.

Myth: If you build it, patients will come.

Reality: Virtual care is a service, not a technology.

If you build in-house, you’ll have ultimate control. But that comes at a premium cost and with significant time investment. And, you don’t have any guarantees that the tool you build will match patients’ needs and expectations.

Myth: Embedding virtual care in your organization will be too hard.

Reality: Integrating virtual care takes as little as 60 days.

Buying a virtual care platform offers a middle road for cost and control, and the software as a service model makes for a quick launch. By starting small, securing organizational buy-in and scaling appropriately, you can grow your service to meet additional patient needs and maximize clinical efficiency.

Balancing the costs and rewards of your options can be challenging. How is a health system to decide what model of virtual care is best for them?

Start by checking out our ebook To Outsource, to Build or to Buy? for valuable information that will help get you started on the path best suited to your health system.

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