Patient Acquisition & Revenue

This is the age of consumerism. In order to increase patient acquisition, we must meet patients where they are. Asynchronous telehealth is a powerful tool for both patient acquisition and retention because it ensures patients have the care they need — when and where they need it. Keep reading to learn why asynchronous telemedicine outperforms other modes of care in driving patient acquisition and revenue.

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Asynchronous Telemedicine Drives Patient Acquisition —
Part of Our Asynchronous Care Guide

When we built this guide, we set out to create a single comprehensive resource for everything healthcare professionals will ever need to know about asynchronous telemedicine. It’s 29 pages of pure data, research, and the largest case study ever conducted on async. On this page, we talk about patient acquisition and why asynchronous telemedicine is so effective at attracting patients — and keeping them coming back.

Looking for information on a specific topic? Use the buttons below to navigate to different sections of the guide.

Patient Acquisition

Patient leakage is a growing concern for all health systems, even those in less competitive markets. 76% of patients stated that access to care is more important than human interaction according to a study by Cisco.

With the average lifetime value of a patient estimated to be as high as $1.4 million (Becker’s Healthcare), a solid digital strategy is a significant competitive advantage – meanwhile, a lack of one poses a threat to organizations. If you aren’t embracing a virtual care strategy, your competitors will reap the benefits. 


Learn more by downloading the Patient Acquisition Infographic.

patient acquisition with asynchronous telemedicine

Patient Acquisition & The Digital Front Door®

A patient’s care experience begins long before they step into the clinic or start a virtual visit. Today, patients are turning to Google as a first step when seeking care. From searching symptoms, booking appointments, to getting care virtually — patients rely on your Digital Front Door® when making decisions. A positive, accessible digital experience is proven to increase patient acquisition, retention, and revenue. 

Before we dive into the financial benefits of prioritizing a strong Digital Front Door®, let’s take a look at how an asynchronous telemedicine solution attracts new patients and keeps them coming back.

If a health system doesn’t provide virtual solutions…

%

of patients who entered via the Digital Front Door® would seek care elsewhere

When given the option…

%

PREFER ASYNC over other forms of virtual or in-person care

Because patients are actively looking for convenient virtual care solutions…

%

of virtual visits are from patients who are new to a health system

Those new patients are…

%

more likely to convert to a health system patient

Driving Revenue Through Patient Acquisition

We analyzed the efficacy of virtual care as a patient acquisition vehicle for a leading health system customer of Zipnosis and Carrot Health. We used health system-collected data to track care received by a cohort of 974 virtual care users new to the health system, with new patients defined by the health system as those not having received care within the previous 24 months. 

Of the 974 virtual care users who started a virtual visit, 242 had at least one in-person visit within 12 months of their virtual encounter, producing a conversion rate of 24.8%. 

Financial Impact on Health Systems:  

On average, the virtual care users who converted to health system patients had three subsequent in-person visits, generating $2,927 of additional revenue, within 12 months of their online encounter. In total, that translated to more than $708,000 in incremental annualized revenue. 

That’s more revenue than you’d expect from a care solution focused on more affordable, efficient care.  

As a rule, virtual care users — particularly those who gravitate to asynchronous telehealth — tend to be younger, healthier patients. Because these patients are more likely to convert to long-term health system patients, offering asynchronous telemedicine continues to drive revenue as patients age, bringing greater value to health systems well into the future.

average first year revenue per new patient

long-term revenue potential per patient

Consumerism & Competition 

We are in the age of consumerism. From banking to ecommerce, there has been a complete shift in the way individuals consume products and services. Healthcare is playing from behind in this arena and the pandemic pressures that shifted everything to a temporary virtual care experience exacerbated consumer expectations by showing them what was possible. 

Before the pandemic, patients started gravitating toward convenience and choosing consumer care brands like Hims & Hers, Roman, and 98Point6. Fragmentation is the inherent problem with these non-traditional points of care. The providers treating patients on these platforms hold multi-state licensures, are likely not in the market of the patients they are serving, and are not able to refer them to an appropriate local point of care when higher risk conditions are identified.

healthcare consumerism hims hers 98point6 ro

Learn more about competition with our guide to direct-to-consumer companies in healthcare.

Patient Experience & Loyalty

Zipnosis enables health organizations with a full suite of protocols and a consumer experience that provides the convenience patients demand.  

In one study, our health system partners decided to utilize our Digital Front Door® solution to direct patients seeking treatment for strep throat to virtual care first — versus the traditional in-person visit for diagnosis and testing. This simple addition of a virtual triage led to not only increased patient satisfaction but significantly reduced costs for patients.  

Patients in the study paid 50% less for the same care they received virtually than they would have for a traditional office visit and saved up to 80 minutes accessing care. As a result, nearly all patients surveyed preferred the Zipnosis virtual care option versus an in-person clinic visit.

Ready to create a better experience for consumer-minded patients?

%

net promoter score

APP STORE RATING

The Numbers Don’t Lie.

 

%

say convenience and access to care are the most important factors in choosing a provider

%

want to use technology more for communicating with providers and managing their conditions

%

want to continue using telehealth services for non-urgent consultations after covid passes

%

would consider replacing their primary care providers with qualified physicians on demand via telehealth.

CUSTOMERS LOVE ZIPNOSIS

patient satisfaction with asynchronous telemedicine

“I would like to say to whomever is the person who made the app or takes feedback – As a rare disease patient, thank you so so much. I have never seen this sort of care before and I can’t tell you how much I appreciate the simple platform and how easy it is to get care and treatment plans within seconds, without scheduling hours out of my already packed day to get something as simple as cream. I can’t tell you how grateful I am that someone finally came up with an idea so genuinely thoughtful.”


Julia, North Carolina

CUSTOMERS LOVE ZIPNOSIS

patient satisfaction with asynchronous telemedicine

“I would like to say to whomever is the person who made the app or takes feedback – As a rare disease patient, thank you so so much. I have never seen this sort of care before and I can’t tell you how much I appreciate the simple platform and how easy it is to get care and treatment plans within seconds, without scheduling hours out of my already packed day to get something as simple as cream. I can’t tell you how grateful I am that someone finally came up with an idea so genuinely thoughtful.”


Julia, North Carolina

Ready to dive deeper into asynchronous telemedicine?

When we built this guide, we set out to create a single comprehensive resource for everything healthcare professionals will ever need to know about asynchronous telemedicine. It’s 29 pages of pure data, research, and the largest case study ever conducted on async.

Continue to another section, or download the full guide today.

We’re driving healthcare change with ideas and action.

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